Oooooh, and that raises a whole other interesting point.
We aren't the market, are we.
I have a friend who is now in her third year of teaching at the K-12 level, and she's suddenly up to her neck in teacherly gear (book bags, bumper stickers, t-shirts, "Keep Calm And Do Grading" posters, etc.), none of which she buys for herself. But now that she's a teacher, any time someone has to buy her a gift, and isn't quite sure what to get her... well, hey, here's a darling little bookbag with an apples-and-chalkboards motif. What could be more perfect for a teacher--right?
The market for these products isn't necessarily us; it's the person who knows her distant cousin who she sees twice a year is a stage manager, and has to buy her something, and on the other end of a Google search for "stage manager gifts", look! Coffee mugs! Oh, on_headset would just love that, wouldn't she!