Having written many different cover letters, each tailored to the production and recipient, I'm struggling with my latest, to a NY general manager. In all honesty, I haven't worked with many general managers, and I don't know what skills/accomplishments/attributes I should highlight in my resume. That is, I don't know what a GM is looking for in a new stage management candidate.
So here's my question / starting point of this discussion: Do you change the type of information you include, based on the position of the recipient (I certainly do)? What sorts of information do you include in your cover to a GM? What are GMs generally looking for in a SM?