In order to avoid hurt feelings, I sometimes list "Production Staff" and "Crew" instead of "Creatives". The only people I put under crew in these cases would be run crew, wardrobe crew, board ops.
Allison
This is exactly what I do. Anyone involved on the production team as a director, designer, technician, etc are listed as Production Staff. It's pretty all encompassing. This could also include production managers, producers, box office manager, assistants..whoever else is part of the process.
Crew is, as mentioned, the running crew, board ops, etc.