I'm very glad to say that my website MattBalfour.com comes up as the first result when you google me. I have a very plain website that's just a page with a bio, links to my resume and linkedIn, and contact info. At the point I'm at (a year left in school), I don't think many people are googling me trying to find me to offer me work, but I do think that it will become really valuable. We all know that so many more SM gigs get started by "I got your name from so and so" rather than a resume submission. And even if there's an application to submit, the people who get interviews are usually the ones who got a good word put in for them because the PSM knows someone who knows them.